Trusted across Europe and the US
The situation
You proved the model. Now, your design needs to match.
What got you traction won't close your next round
Your deck tells one story, your product another, your site a third. Investors notice the gap. Enterprise prospects hesitate. Senior candidates question the fundamentals. Design debt compounds faster than technical debt.
You're refining positioning while scaling execution
Moving upmarket. Testing messaging. Expanding use cases. Your ICP is shifting from early adopters to mainstream buyers. Design locked into launch assumptions becomes a constraint when you need to evolve.
Hiring creates more problems than it solves right now
A design lead means months recruiting, months ramping, six-figure loaded cost. Agencies want retainers that slow you down. You need senior strategic work that moves at your pace.
Everything was assembled for survival, not scale
MVP shipped with whatever worked. Contractors delivered isolated pieces. No system, no cohesion, no strategic foundation. Now you're layering growth on infrastructure that wasn't built for this.
Growth capital expects operational maturity.
Your design signals whether you've moved from "figuring it out" to "ready to execute at scale." Fix foundations now or spend 10x rebuilding later.
Selected work
Supported teams through critical inflection points
Bauplan, San Franciso
Brand and web design positioning for enterprise data engineering tool kit.
„We love our branding. You did an amazing job!“
Ciro Greco
Co-Founder, Bauplan
Flowers, Munich
Product design system supporting feature velocity through €6m growth stage.
reteach, Berlin
Visual refresh for a German e-learning platform entering its next growth phase.
Our framework
Flexible foundations, strategic decisions
Built for your next phase, not your final state
We design systems that support the next 18 months without overbuilding for hypothetical futures. Visual language that adapts as positioning refines. Architecture that accommodates strategic pivots without breaking.
Strategic design, not executional throughput
This isn't about getting tasks done. It's about making the right foundational decisions before they harden into technical and brand debt.
How should your positioning differentiate against entrenched players? How does design philosophy reflect product strategy? What trade-offs support velocity vs. consistency? These compound.
We make them together, informed by your market and growth trajectory.
Everything connects, nothing locks you in
Brand informs product. Product informs positioning. Web reflects both. One person seeing the complete picture means decisions reinforce instead of creating friction.
Cohesion doesn't mean rigidity. Systems adapt as you learn. When positioning shifts or product evolves, foundations flex without requiring rebuilds.
Foundation Program
Strategic design infrastructure
Establish cohesive foundations that support your next growth phase. Brand, product, and web aligned around positioning and roadmap.
Investment
€24k
~12 weeks
Scope includes
Visual direction
Marketing infrastructure (designed + built)
Product design system and core flows
Documentation and extensibility
Best for
Teams professionalizing design without full-time infrastructure.
Ongoing Design Support
Embedded design capacity
Senior design partner working async. Strategic input plus execution as you refine positioning and ship features.
€8k
per month
Coverage
Embedded in your team
Strategic guidance
Shipping every week
Cancel every month
Best for
Teams with existing infrastructure who need senior capacity.
„Felix is a delight to work with“
Avantika Prabhakara
Co-Founder, Honey Homes
Open letter
On building for scale
You're not building for permanence. You're building for your next inflection point.
Positioning will refine. Features will ship and deprecate. Your ICP might shift. Messaging will evolve as you learn what converts.
Design locked into today's assumptions becomes tomorrow's technical debt.
You don't need a logo system with 47 variants. You need a strong mark that works everywhere.
You don't need 10 marketing pages. You need 3 that convert and can expand as GTM evolves.
You don't need every edge case designed. You need core flows that represent 80% of value, with patterns that extend naturally.
Smart foundations support evolution without overbuilding. Strategic choices that make the next 100 decisions easier. Systems that accelerate velocity instead of constraining it.
We establish what you need to scale from traction to execution. Everything else comes later.
Ready to professionalize your design infrastructure?
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