Trusted across Europe and the US
The situation
You're past "just getting it out there"
You have traction and people are paying attention. You need to look professional as you scale, but you're not ready to hire full-time, and agencies feel too slow and expensive for how fast you're moving.
Everything feels disconnected
Different people touched different pieces. Your website doesn't quite match your product. Your brand feels like it belongs to a different project. Nothing's broken, but nothing fits together either.
You're the design reviewer by default
You end up making every decision about colors, layouts, and button styles. Freelancers need constant direction. Design matters, but it's taking time you don't have.
You need someone who can move with you
Priorities shift. What mattered last month doesn't anymore. You're figuring things out as you go. Fixed agency contracts and long hiring processes don't match how you actually work.
Early design decisions compound both ways.
Get the foundations right and everything you build gets easier. Get them wrong and every new decision fights the last one. The difference isn't visible in week one. It's everything by month six.
Selected work
Design work that helped teams raise and grow
Bauplan
Brand and website for a San Francisco data startup ahead of a $7.5m funding round.
„We love our branding. You did an amazing job!“
Ciro Greco
Co-Founder, Bauplan
Flowers
Product design system for a Munich-based SaaS startup during early growth.
reteach
Visual refresh for a German e-learning platform entering its next growth phase.
Library of Lost Books
UX prototype for a global citizen science archive at the Leo Baeck Institute Jerusalem.
Arne Keunecke
UX/UI Lead, navos create
Process
01 — Async-first, structured process, AI accelerated
No endless meetings or Slack interruptions. We work in clear phases with dedicated feedback points. AI tools accelerate execution, so we can explore more options faster. But the timeline is about strategic decisions and iteration, not pixel-pushing.
02 — Everything stays connected
Brand, product, and web stay aligned because one person is looking at all of it. Design decisions inform each other instead of conflicting.
Design works best when decisions connect.
A brand system that understands your product. A website that reflects how the product works. Patterns that carry across everything someone experiences.
03 — Built to grow with you
We establish foundations that flex as you grow. Design systems that accommodate new features. Visual language that works at different scales. Choices today that don't limit you tomorrow.
Service options
Start with Foundation to set a growth-ready baseline. Continue with Ongoing Support as you grow.
For more information check the FAQ.
„Felix is a delight to work with“
Avantika Prabhakara
Co-Founder, Honey Homes
Open letter
A note on foundations
A strong wordmark beats a complex logo system that takes weeks to design and won't survive your Series A rebrand anyway.
Three well-designed pages beat ten mediocre ones.
Four core product flows beat a comprehensive design system that tries to cover every edge case before you know what your product actually needs.
The goal isn't perfection. It's getting your foundation solid enough to support growth, then building on it as you scale.
This program focuses on what gets you there: visual direction that holds together, a website that converts, and product design that lets you keep shipping.
Everything else can come later, through Ongoing Support, as your needs evolve.
Let's ground your venture on a scalable foundation
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